13° Wine Bar
13° was actually a college project, not a proper contract. It was nonetheless set to be an actual business. As part of our senior year, the visual design and marketing program collaborated with the business program to let both student bodies cut their teeth on client-designer relations. The group that brought me aboard had envisioned a wine tasting restaurant in downtown St. John’s, Newfoundland and needed a full set of brand assets for the project. The logo plays on the character glyphs in a manner reminiscent of a wine glass silhouette, and the brand colours consist of a magenta-red and bone white channeling red and white wine respectively. Unfortunately, the plot of land the restaurant was hoping to claim was bought out and 13° never came to be. Still, I like to hold onto the assets developed for them as it was my first real experience with a clientèle environment.